Trends
Valentine’s Gift Shopping? Let’s Get Physical
Wondering what your partner really wants? Ditch the gift and look at these stats for greater inspiration.

Valentine’s Day is right around the corner and you might find yourself thinking, ‘What gift can I get my significant other to show them how much I love them?’
But studies show you might be doing it all wrong if gifts are the main things on your mind. According to a recent study done by the newsletter 1440, the majority of male respondents claimed their love language was physical touch, and female respondents were drawn to quality time – regardless of age, gender and political affiliation.
Out of 3,600+ respondents, fewer than 4% of people said gift-giving was their form of love language.
Here are the biggest takeaways from the survey:
- 58.6% of men say that their love language is physical touch
- 32.1% of women say their primary love language is quality time, followed by physical touch (29.9%)
- 63.9% of all respondents claim their love language as either quality time or physical touch
- Respondents 34 and younger had quality time as their primary love language, whereas respondents 35+ said physical touch
- Across the board, Republicans (39.3%), Independents (37.2%), and Unaffiliated voters (33.7%) all said their love language was physical touch.
- 32.9% of Democrats said their love language is quality time
This Valentine’s Day, a movie night at home, sitting close on the couch might make the probability of making your partner happy even greater.
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