The Cult of Celebrity Spirits

We value our liquid assets and the master distillers who make them special, so we’re not the least bit impressed when a celebrity attaches his name to a brand—as should be evident from our (May 2019) review of Metallica’s Blackened Whiskey. We were similarly unmoved by Justin Timberlake’s Sauza 901, George Clooney’s Casamigos, Michael Jordan’s … Continued

ATLAS OBSCURA

Pandemics and travel bans are no match for Atlas Obscura: The Second Edition by Joshua Foer, Dylan Thuras and Ella Morton. But that’s no surprise. The first edition, published in 2016, became an instant phenomenon, and the second edition continues the trend. Both books offer versions of the ultimate traveler’s bucket list, laced with photos, … Continued

The China Threat (March issue preview)

It’s never a bad time to call out bad actors, and that’s what we do in the March 2020 issue of Luckbox magazine, which goes live on Wednesday, March 12. Prompted by the trade war, we sat down a few months ago and began listing potential feature stories about the geopolitical, economic and cultural ramifications … Continued

The Real Threat of Deepfake

Videos of events that didn’t really happen can overturn elections and sabotage companies The pornography industry latches onto new ideas quickly, particularly when it comes to technology. Porn pioneered internet-based video streaming services a year before CNN and a decade before YouTube. But porn’s latest foray into technology could be as disturbing as it is disruptive. … Continued

The Day it Finally Happens

This forward-focused issue of luckbox is brimming with expert advice calculated to help readers place their bets on what will unfold in the future—but at what odds? Have no fear. As luck would have it, Vice magazine columnist Mike Pearl steps up to compute the probability of outlier events in his book, The Day It … Continued

Race out to find this Rye

For whiskey explorers, discovery is the easy part. There is always something that you haven’t tried, but the results are often disappointing. Happening upon Pinhook Rye (Lot 001) was a great find.  Inexplicably labelled “Bourbon N Rye” this 93.5 proof, two-year-old has a 95% rye, and 5% malted barley mash bill. Its  sweetness pleasantly offsets … Continued

Glass Act

Whiskey is in a golden era. The brown-booze bull market is propelled by trends that show little sign of abating. Unique barrel finishes are flourishing, High-Ryes are happening and wheated bourbons are bigger than ever. Nearly every month a distiller releases something worthy of your whiskey radar. But with glassware, nothing noteworthy had happened since … Continued

Facebook Advisor Turns Tech Adversary

Seasoned investor Roger McNamee, an early proponent of Facebook and a mentor to Mark Zuckerberg, now advocates curbing the abuses of the internet’s tech giants. By any standard, Roger McNamee’s record as an investor in the private and public markets has been extraordinary. After earning an MBA at Dartmouth College’s Tuck School of Business in … Continued

Facebook Advisor Turns Tech Adversary

Seasoned investor Roger McNamee, an early proponent of Facebook and a mentor to Mark Zuckerberg, now advocates curbing the abuses of the internet’s tech giants. By any standard, Roger McNamee’s record as an investor in the private and public markets has been extraordinary. After earning an MBA at Dartmouth College’s Tuck School of Business in … Continued

How A Press Release Becomes A Post

“Fake news” entered our lexicon in 2017. Often, the tainted term can seem ambiguous – its meaning tortured to fit a particular political perspective. But fake news doesn’t always concern government. Far too many pieces of fake financial news are bouncing around in the media these days. Much of the financial fakery resides online. Digital … Continued