Will the world look back upon the early days of the metaverse as a fit of delusion or the founding of an institution?
Could virtual beer sales threaten real beer sales? You might scoff, but that question was unironically asked—and answered—during a metaverse marketing webinar held in January by financial news website Insider.
“I don’t think it’s a threat at all,” answered Spencer Gordon, Anheuser-Busch InBev’s digital strategy leader. “I look at it as a new way to engage consumers and to bring them into our brands.”
Gordon shared his take on the metaverse alongside other top marketers. Marriott International’s senior vice president of brand, loyalty and portfolio marketing said the world’s largest hotel chain was closely...