YouTube’s Leaderboard
A quick look at the platform’s most popular content
Streaming’s now the most popular way to watch TV in the U.S., accounting for more than 34% of total TV viewing in February, according to The Nielsen Co. And among streaming destinations, YouTube ranked highest that month, with 7.9% of total TV viewing.
The heart of YouTube is “creator” videos—original content made specifically for a YouTuber’s audience. Other videos are created by entities that include brands, children’s channels, and recording artists and labels.
What’s popular on YouTube changes constantly, but in 2022 MrBeast ranked No. 1 among creators for the third consecutive year. MrBeast was also the second most-subscribed channel as of March 17.
Top 10 U.S. YouTube Channels
Channels of all kinds, ranked by...
