YouTube’s Leaderboard
A quick look at the platform’s most popular content
Streaming’s now the most popular way to watch TV in the U.S., accounting for more than 34% of total TV viewing in February, according to The Nielsen Co. And among streaming destinations, YouTube ranked highest that month, with 7.9% of total TV viewing.
The heart of YouTube is “creator” videos—original content made specifically for a YouTuber’s audience. Other videos are created by entities that include brands, children’s channels, and recording artists and labels.
What’s popular on YouTube changes constantly, but in 2022 MrBeast ranked No. 1 among creators for the third consecutive year. MrBeast was also the second most-subscribed channel as of March 17.
Top 10 U.S. YouTube Channels
Channels of all kinds, ranked by subscribers
- Cocomelon Nursery Rhymes: 158 million
- MrBeast: 151 million
- Kids Diana Show: 110 million
- Like Nastya: 105 million
- Vlad and Niki: 96.6 million
- WWE: 94.7 million
- 5-Minute Crafts: 79.7 million
- Pinkfong Baby Shark- Kids’ Songs & Stories: 67.1 million
- Dude Perfect: 59.3 million
- Movieclips: 59.1 million
—Social Blade, Data as of May 11, 2023
YouTube music videos that reached 1 billion views in the shortest period
Adele/Hello: 88 days
Ed Sheeran/Shape of You: 97 days
Luis Fonsi/Despacito (featuring Daddy Yankee): 97 days
—YouTube
Most-Followed Music Channels
BLACKPINK: 88.1 million
BANGTANTV: 74.7 million
Justin Bieber: 71.3 million
Marshmello: 56.3 million
EminemMusic: 56.2 million
Ed Sheeran: 53.3 million
Ariana Grande: 52.5 million
Taylor Swift: 51.7 million
—YouTube
Streaming Stats
247 Million YouTube Active U.S. Users in 2023 –Demand Sage
51 Million YouTube Channels-Zippia
~~~~
