Streaming’s now the most popular way to watch TV in the U.S., accounting for more than 34% of total TV viewing in February, according to The Nielsen Co. And among streaming destinations, YouTube ranked highest that month, with 7.9% of total TV viewing.

The heart of YouTube is “creator” videos—original content made specifically for a YouTuber’s audience. Other videos are created by entities that include brands, children’s channels, and recording artists and labels.  

What’s popular on YouTube changes constantly, but in 2022 MrBeast ranked No. 1 among creators for the third consecutive year. MrBeast was also the second most-subscribed channel as of March 17.

Top 10 U.S. YouTube Channels 

Channels of all kinds, ranked by subscribers

  1. Cocomelon Nursery Rhymes: 158 million 
  2. MrBeast: 151 million 
  3. Kids Diana Show: 110 million 
  4. Like Nastya: 105 million 
  5. Vlad and Niki: 96.6 million 
  6. WWE: 94.7 million 
  7. 5-Minute Crafts: 79.7 million 
  8. Pinkfong Baby Shark- Kids’ Songs & Stories: 67.1 million 
  9. Dude Perfect: 59.3 million 
  10. Movieclips: 59.1 million  

—Social Blade, Data as of May 11, 2023

YouTube music videos that reached 1 billion views in the shortest period

Adele/Hello: 88 days

Ed Sheeran/Shape of You: 97 days

Luis Fonsi/Despacito (featuring Daddy Yankee): 97 days


Most-Followed Music Channels  

INDIO, CALIFORNIA – APRIL 22: (L-R) Lisa, Jisoo, Rosé and Jennie of BLACKPINK perform onstage at the 2023 Coachella Valley Music and Arts Festival on April 22, 2023 in Indio, California. (Photo by Emma McIntyre/Getty Images for Coachella)

BLACKPINK: 88.1 million

BANGTANTV: 74.7 million

Justin Bieber: 71.3 million

Marshmello: 56.3 million

EminemMusic: 56.2 million

Ed Sheeran: 53.3 million

Ariana Grande: 52.5 million

Taylor Swift: 51.7 million


Streaming Stats

247 Million YouTube Active U.S. Users in 2023 –Demand Sage

51 Million YouTube Channels-Zippia