Spotify Knows More About You Than Your Taste in Music
From your most-played songs to your search results in the middle of the night, the music streaming platform knows every action you take within the app
It’s no secret that the internet created a world where digital “privacy” is practically extinct. Streaming services monitor users’ interests, habits and even the mood they’re in on a particular evening. They use that information to target suggestions for what to listen to or watch—and to choose what ads users see or hear.
But in a digitally dominant society, is it really all that bad if streaming services like Spotify know when someone is feeling lonesome and listening to The Moody Blues’ Melancholy Man on repeat at 2 a.m.? At least that way the service can make some logical...
