8 Favorite Fidget Toys
The anxiety-related consumer products market is expected to grow to $7.5 billion by 2023.
In the Fall of 2016, two Kickstarter campaigns were launched with modest ambitions. The entrepreneurs hoped to raise around $20,000 to finance consumer products that could address anxiety—the most common mental health problem in America. A startlingly strong response brought in nearly $6.5 million to develop the Fidget Cube and set the stage for the ubiquitous Fidget Spinner. Meanwhile, the sleep-inducing Gravity Blanket raised $4.7 million and has since sold more than 70,000 units.
By May 2017, all 20 of the top-selling toys on Amazon were either Fidget Spinners or Fidget Cubes. “Anxiety consumerism” has since hit full stride with adult...
