In 1974, an underground journalist used drug money to launch High Times magazine in a basement office. It was supposed to be a single-issue spoof of Playboy, complete with lurid centerfold photography of obscenely big buds.

But the magazine found an immediate audience and for more than four decades has remained true to its core counter-cultural cannabis advocacy platform. Despite competition from more than 25 weed rags vying for a piece of the fastest growing (legal marijuana) industry in America, High Times remains the indisputable “Magazine of High Society.” 

As more states legalize recreational marijuana, new products based on CBD and THC flood the market, providing High Times with a steady stream of ad revenue. And the...

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