The recently launched Whiskey and Barrel Consumer Choice Awards are based on how people actually buy spirits: price

The Price of Perfection

There’s almost nothing Luckbox loves more than game-changing outliers and great whiskey, and the first-ever Whiskey and Barrel Consumer Choice Awards was the perfect marriage of the two. 

The debut of this competition was special because the judges chose winners based on how consumers buy spirits: Entries in the blind tasting were categorized and judged in price brackets instead of age statements, regions or finishes. What’s more, vetted consumers outnumbered industry professionals on the judging panel three to one.

Some Luckbox editors have spirits industry backgrounds and were invited to participate as industry judges. Only one consumer choice award was presented for each category, and of the 27 chosen, these were the seven Luckbox favorites.

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Photographed by Garrett Roodbergen at DMK Burger Bar in Chicago’s Lincoln Park 

To see the full list of winners, visit